New identity for plastic surgeon Dr. Steinbacher located in Lower Austria. A modern yet not too minimalist branding. The patient should feel safe and confident and at the same time enjoy the feeling of exclusivity. Everything goes hand in hand: color, font, mood, paper, photos, graphics… it becomes a coherent picture that is remembered.
The minimalistic illustrations contrast the classic logo. Bodies have been reduced to geometric forms. Only upon closer inspection does it become clear that they are female forms.