These DIN A5 cards were created as give-aways for a jewelery collection by Viennese goldsmith Flora Deininger. In her "Aun" collection, she uses recycled precious metals to craft brooches, earrings and pendants in the shape of endangered animals.
When buying a piece of jewelry, the customer receives the matching card with additional information about the respective animal species: gorilla, poison dart frog, sardine, sea turtle and honey bee.
The delicate illustrations are hand-drawn and printed in Vienna on uncoated paper using white Pantone ink. The 540g heavy paper and the white color give the card a high-quality and noble character. Design, material, quality and the ecological idea have the same importance.
Part of the earnings are donated to a good cause.
Gorilla, Poison Dart Frog, Sea Turtle, Honey Bee and Sardine are the five endangered species shown on the hand drawn postcards.